Binky – surprisingly unsocial media

Binky – surprisingly unsocial media

Binky is a new social media platform that let’s you share and comment on content. That might seem nothing new, but there’s a surprising twist.

Social media users report a lot of good things about their experience. The space to establish their identity and to express themselves; the chance to feel part of something larger, and to connect with like minded people; and the emotional support that that people felt that they got from these networks.

It’s not all positive though. Research has shown a clear link between aspects of Facebook use and depression. This is especially so where people compare the reality of their lives with the curated highlights of their friends and contacts. This effect was seen even more strongly in other research where Instagram, due to its visual impact, was rated as the most damaging social media site to mental well-being.

If only there were some way of enabling the self expression without the issues around social comparison and self worth. Well now there is, and it’s called Binky.

  • Like Instagram it provides a constant stream of photographs.
  • Like Tinder it lets you swipe right on pictures you like.
  • Like Facebook it lets you like and comment on pictures
  • Like Twitter it lets you ‘”rebink” pictures.

Where Binky is really different though is that the pictures are entirely randomly generated, and your likes, comments and “rebinks” are never seen by anyone else.  It’s social media without the “social”, and that means that the pressure people feel around what to like, and what comment to make, are entirely absent.

What’s left are the satisfying feelings of interaction, connectedness, and of course relief from boredom.  It’s a soothing and pacifying experience – and that’s why it’s named after a baby’s dummy.



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