It’s the time of year when shops, magazines and manufacturers are flooding the market with Christmas gift guides. But what if you could give somebody the present they really want without having to scroll through websites and trudge up and down the high street looking for it?
The often overlooked way of getting somebody the gift that they would really like is to ask them what they would really like. But having listened to what the other person would like, people often think that they can’t buy it because it won’t be a surprise.
The other person of course doesn’t want a surprise – they didn’t ask for one. Instead the person buying the gift tries to show how much they understand the other person by buying them something that isn’t on their list, but that they think would have been if they had known about it.
This isn’t about the other person now, but has become something that partly showing off and partly a request for reassurance from the person buying the present. What they have forgotten is their own reaction when they get a “surprise” instead of something that they asked for.
So if you want to get a great gift for someone ask them what they would like, make a note, and leave your ego behind when you go shopping. And if they ask for cash don’t tell yourself that it shows a lack of thought to give it – after it is still the most popular Christmas gift, and once again it’s what they asked for.